You may already use Facebook to communicate with friends and family, but you can also use it to communicate with your business audience. Use social media’s popularity to your business’ advantage. Use this to your advantage so that you can utilize Facebook to offer your public many things.
Always reply to comments posted on your wall to give followers a sense of connection with you. Therefore, you will need to pay attention to all postings received. It is important to reply to everyone, even more so if it is a complaint or a question.
Learn how to build a fan base. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Facebook advertisements can help your marketing goals. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You can set a budget and work only as much as you want to. And best of all, you are not committed long term. The ad can be paused, discontinued or deleted at any time.
Be sure your posts are valuable. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t do a hard sell though.
You can covert visitors into followers by hiding content from people that aren’t fans. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Do not talk about things that you cannot connect with your brand. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Personal news and interests should be kept for a separate personal Facebook page.
You might have trouble when you first start marketing your business through Facebook. A good start is to add a Facebook button to your site. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. When fans “like” the business via Facebook, you can update them on what happens in your business easily.
Keep your audience as informed as possible regarding your products and services offered. This does not mean posting 5 times a day, but it does mean regular updates. Your updates should provide valuable, fresh content that your customers are interested in.
Keep in mind that having a lot of subscribers does not necessarily mean your campaign is successful. Customers on Facebook that really want to know about you are the ones who should be targeted. The conversion rate is what determines the success of your campaign.
Look at Facebook as a matchmaking service for your company and customers. A lot of the time you could find yourself able to get two people to meet on Facebook. Do this, do not hesitate. This can put your brand in the middle of a wonderful love story. This is a good way to promote.
If you operate a storefront for your business, take advantage of Facebook’s check-in feature. Let your customers update Facebook statuses by using your store as a check in point. You can reach your subscribers’ friends because they will notice where they checked in.
When reading or writing a post, remember that tone is lost in the text. If you post messages that look as if they’ve been posted by some bot, you’ll lose the appeal of your customers.
Loyal Customers
Your Facebook contacts are a great way to increase sales. Consider offering promotions to your loyal customers, and provide coupons to your new ones. By not providing your loyal customers with promotions, you may lose them.
Include a photo with every update you make on Facebook. People love to see visual representations of what they read. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.
When your company reaches a milestone on Facebook and you want to celebrate, remember to get your customers involved! Send everyone a note that says thank you and then announce the milestone you’re celebrating on your Facebook page. They will feel appreciated and closer to the business when you keep them involved.
Put a Facebook plug-in on your site. Certain blogging formats allow you to integrate the element simply, but you can also do it with code. With this plug-in, you can show a Facebook link, latest updates or a subscriber list.
Social Media
Are you thinking about leaping into the social media world to use it to promote your business? Most people like using social media, so Facebook is a natural fit for marketing purposes. Keep the tips from this article in mind and help your business succeed.
